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How to Conduct A SWOT Analysis PDF

How to Conduct A SWOT Analysis PDF Guide Free Download

Purpose of SWOT Analysis PDF Guide

  • To provide an overview of environmental scanning and SWOT analysis scanning analysis
  • To develop an understanding of the process of conducting these activities in your unit conducting unit.
  • To develop an understanding of when and how these processes should be conducted these conducted.
  • To develop an understanding of how to incorporate the results of these analyses into your action plan.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats


Strengths—internal to the unit; are a unit’s resources and capabilities that can be s used as a basis for developing a competitive advantage; strengths should be s realistic and not modest.

Your list of strengths should be able to answer:

  • What are the unit what unit’s advantages?
  • What does the unit do well?
  • What relevant resources do you have access to?
  • What do other people see as your strengths?
  • What would you want to boast about to someone who knows nothing about this organization and its work?

Examples: good reputation among customers, resources, assets, people, experience, knowledge, data, capabilities


Weaknesses—an internal force that could serve as a barrier to maintaining or achieving a competitive advantage; a limitation, fault, or defect of the un unit; weaknesses; should be truthful so that they may be overcome as quickly as possible.

Your list of weaknesses should be able to answer:

  • What can be improved?
  • What is done poorly?
  • What should be avoided?
  • What are you doing as an organization that you feel could be donWhat done more e effectively/efficiently?
  • What is this organization NOT doing that you feel it should be doing?
  • If you could change 1 thing that would help this department function more effectively, what would you change?

3- Opportunities

Opportunities—any favorable situation present now or in the future in the external environment.

4- Threats

ThreatsThreats—External force that could inhibit the maintenance or attainment of a competitive advantage; any unfavorable situation in the external environment that is potentially damaging now or in the future.

Your list of threats should be able to answer:

  • What obstacles do you face?
  • What is your competition doing?
  • Are the required specifications for your job/services changing?
  • Is changing technology threatening your position?
  • Do you have financial problems?
  • Could any of your weaknesses seriously threaten your unit?

What is SWOT? Definition, Examples, and How to Do a SWOT Analysis


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