How to Conduct A SWOT Analysis PDF Guide Free Download
Purpose of SWOT Analysis PDF Guide
- To provide an overview of environmental scanning and SWOT analysis scanning analysis
- To develop an understanding of the process of conducting these activities in your unit conducting unit.
- To develop an understanding of when and how these processes should be conducted these conducted.
- To develop an understanding of how to incorporate the results of these analyses into your action plan.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
1-Strengths
Strengths—internal to the unit; are a unit’s resources and capabilities that can be s used as a basis for developing a competitive advantage; strengths should be s realistic and not modest.
Your list of strengths should be able to answer:
- What are the unit what unit’s advantages?
- What does the unit do well?
- What relevant resources do you have access to?
- What do other people see as your strengths?
- What would you want to boast about to someone who knows nothing about this organization and its work?
Examples: good reputation among customers, resources, assets, people, experience, knowledge, data, capabilities
2-Weaknesses
Weaknesses—an internal force that could serve as a barrier to maintaining or achieving a competitive advantage; a limitation, fault, or defect of the un unit; weaknesses; should be truthful so that they may be overcome as quickly as possible.
Your list of weaknesses should be able to answer:
- What can be improved?
- What is done poorly?
- What should be avoided?
- What are you doing as an organization that you feel could be donWhat done more e effectively/efficiently?
- What is this organization NOT doing that you feel it should be doing?
- If you could change 1 thing that would help this department function more effectively, what would you change?
3- Opportunities
Opportunities—any favorable situation present now or in the future in the external environment.
4- Threats
ThreatsThreats—External force that could inhibit the maintenance or attainment of a competitive advantage; any unfavorable situation in the external environment that is potentially damaging now or in the future.
Your list of threats should be able to answer:
- What obstacles do you face?
- What is your competition doing?
- Are the required specifications for your job/services changing?
- Is changing technology threatening your position?
- Do you have financial problems?
- Could any of your weaknesses seriously threaten your unit?
What is SWOT? Definition, Examples, and How to Do a SWOT Analysis
